SUPERIOR — The Superior Business Improvement District board of directors will be looking for a new executive director after accepting the resignation of its current director, Lindsey Jacobson, according to a news release sent Wednesday, April 13.
Jacobson was appointed to the position in 2015.
During her tenure at the helm of one of the state’s largest business improvement districts, Jacobson led the organization through rebranding and expansion of its online presence. She advanced the mission through increased communication, marketing campaigns and through the creation and installation of streetscape banners.
The BID, created in the early 1980s, encompasses an 89-block area that runs from North Eighth to North 21st Streets along Tower Avenue and from Hill Avenue to the viaduct along Belknap Street.
Jacobson spoke on behalf of businesses and residents during the Belknap Street reconstruction project and contributed to the design of the project.
Ground had just been broken on the project when Mayor Jim Paine took office.
“She was the lead advocate for communicating with the community and the businesses and helping to kickstart that whole new element of our downtown,” Paine said. “She was also one of the lead event planners for the holiday events that took place in downtown. She was really the one person to represent the part of downtown that I was most interested in developing quickly.”
Paine said he’s been impressed with Jacobson’s energy and ability to stay dialed into the needs of the businesses in the district. However, he said Jacobson’s decision could lead to new opportunity as well.
“Our district has made great strides under Lindsey’s leadership, and she has been a fierce advocate for our businesses,” said Nick Korhonen, SBID board president. “We have greatly appreciated her dedication to the organization, rebranding the organization and especially her leadership through the Belknap reconstruction.”
Jacobson said she decided to step down because physical complications of multiple sclerosis have prevented her from being as active as she believes the business improvement district deserves.
“At this time, I feel it would be best for me to step down to focus on my health, strength and mobility, and give the opportunity to a new executive director who can continue to build and grow the organization as it deserves,” Jacobson said.
Jacobson has officer to assist in the transition through the end of May.
“It’ll be a loss to the business community,” said Taylor Pedersen, president and chief executive officer of the Superior-Douglas County Chamber of Commerce. Pedersen has worked with Jacobson on economic development and business promotion.
Pedersen said he’s been impressed how Jacobson has managed the SBID, but he understands her decision to step down.
Korhonen echoed those sentiments.
“We support her decision to now place a greater focus on her health and future,” he said.
Superior Business Improvement District director steps down – Superior Telegram