Home » Suns' business metrics on the rise thanks to on-court success – Sports Business Journal

Suns' business metrics on the rise thanks to on-court success – Sports Business Journal

by Arifa Rana

The Suns’ recent on-court success has “translated to winning off the court, with the Suns’ business side performing at very high levels,” according to Brandon Brown of the PHOENIX BUSINESS JOURNAL. Average attendance at Suns games this season “was up 8% compared to the last uninterrupted season in 2018-2019.” But this year, ticket prices “are higher.” In fact, the Suns had “so much interest in season tickets the team put a cap on the number they would sale, so there could be single game tickets available.” The Suns “recorded 26 sellout games this past season.” Suns fans unable to get tickets for yesterday’s playoff opener against the Pelicans were able to watch “at the newly unveiled 12,000 square-foot Rally Beach Fan Zone outside Footprint Center that debuted in the regular-season finale.” It features a 20-foot LED screen, food and beverage trucks, rotating deejays and the Suns’ entertainment team. Meanwhile, Suns President & CEO Jason Rowley said that game broadcasts on TV “increased viewers by 225% from the 2019 season.” Rowley said that merchandise sales also “are up for the Suns, making them one of the top 10 teams in the NBA for apparel sales.” The team has “increased its social medial following, also being one of the top 10 teams in the NBA” (BIZJOURNALS.com, 4/17).
TROUBLE ON THE HOME FRONT? In Phoenix, Duane Rankin noted one Suns season-ticket holder believes he “more than earned the right for some flexibility” when it comes to trying to pay for two playoff tickets that would cost him “a total of $21,300 for the potential 16 home games.” Season ticket holder Ron Bishop “looked to pay for just one ticket for the playoffs,” but said that the Suns informed him he had to “get two tickets because he has two seats for his regular-season tickets.” Bishop said that he “already committed to $14,000 for his season-ticket renewal for two seats” for the ‘22-23 season. The idea of “potentially paying $21,300 on top of that is too much.” Suns Chief Marketing & Communication Officer Dean Stoyer said that “‘most fans attend games in pairs’ or larger groupings.” Tickets were “made available to the general public” on Tuesday for Games 1 and 2 of the opening-round playoff series. With the Suns having home court advantage for the entire playoffs, they could “potentially play 16 home games in the postseason.” Season-ticket holders who did not renew for next season could “still maintain their season-ticket seat location for the playoffs,” but they had to “pay in full the first two rounds of the postseason” (ARIZONA REPUBLIC, 4/17).
Marathon Monday returns in Boston; decision day nears on Chelsea bids; and docu-series on Magic Johnson debuts Friday.
Today’s SBJ Spotlight podcast features two interviews from this week’s SportTechie State of the Industry conference in New York. First up, NBPA Executive Director Tamika Tremaglio talks with SBJ’s Abe Madkour about how media and technology will be the keys to increasing revenue for NBA players and owners, and why it’s crucial to be more revealing about the personal and business lives of players. In the second interview, Meredith McPherron, CEO and Managing Partner of DRIVE by DraftKings, talks with SportTechie’s Joe Lemire about bringing more fans to the platform through personalization, and the future of NFTs and the metaverse.
Paul Epstein, founder of Purpose Labs, successfully steered business teams that executed billion-dollar NFL campaigns, broke Super Bowl revenue records, and generated league-leading sales results for NBA clubs. He then served as a consultant for the largest brands in business and sports. But after experiencing his own personal and career transformation, Epstein embarked on a mission to tackle a crisis of leadership. In his book, The Power of Playing Offense, Epstein takes a people-first approach to help leaders elevate purpose, performance and impact. In this episode of SBJ Unpacks, Epstein talks with SBJ’s Ross Nethery about his leadership journey, including how he became the “Why Coach” for the San Francisco 49ers.
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